Agency Talent in the AI Age

AI has created enormous excitement, and immediate financial savings expectations across the advertising and professional services industry.

At the same time, a real divide is occurring in the talent pool between agencies, as some people affiliate with agencies that are not keeping pace with change, and others are growing at agencies setting the pace.

Mentors always need to be keeping up with the market leaders, or their guidance can become stale, and even be an impediment to growth. 

There are numerous patterns from digital adoption twenty years ago that are absolutely repeating, and some promises we committed ourselves to that can now finally be realized. With experience building innovative digital strategies, websites, apps, and digital diagnostics, and always pushing the feasible, I can tell you: these times are different.

• The opportunities for agencies now include smart infrastructure enabled by AI.
• There is a better opportunity than ever to meet people where they are, to deliver more personalized communications.  
• We are able to foster a patient’s self-management and outcomes measurement; all of which become even more important as access to quality care becomes harder for individuals.

It’s also a time that’s harder every day for physicians and allied healthcare professionals, who work for ever-larger impersonal practices and often for the performance of private equity investment portfolios.

Understanding the insights around conditions really isn’t enough. Your staff must understand how healthcare actually works, how the audiences feel, and how to harness the capabilities of technology to move them.

Your staff will increasingly be comprised of AI natives. Right now, many are still novices witnessing a lot of the disruption and promise we recognize from 20 years ago, but with new challenges and opportunities, and less time to get up to speed on everything else.

This is where the right mentors really help.