About us
Mentoring for agency people.
The best part of leading healthcare advertising agency teams was developing talent.
Now, it’s all I want to do.
For over 30 years I’ve led teams and brands at Novartis, Gerber, Block Drug, Grey, Publicis, Havas and Ramarketing, navigating an incredible array of client and agency situations. My colleagues and I have developed agency structures, won AOR level global businesses, developed innovative, creative, and technologically advanced solutions, won clients awards, diffused and reversed toxic situations, and earned lasting relationships. The AI space now requires the accelerant of experience, as agencies and in healthcare are charged with harnessing new AI opportunities in an industry with regulatory guardrails, misinformation risks, and clients who are under a similar pressure. Learning the US Healthcare industry, the nuances of a multi-tiered system, the mindsets of patient and providers in their target audiences requires strengths they don’t yet have, and experience you don’t have time to build.
You can harness wisdom, inexpensively. Let me and my colleagues mentor your people.
I would like to offer your team the benefit of personalized guidance through the challenges of account management, strategy, and project management with a specialty in the life sciences. Personalized plans, objectively made with a focus on their retention, development, and valuable contributions.
Mentoring is a highly attractive benefit to prospects. This can be a real tie-breaker in an employment decision among those seeking greater career development.
Mentoring also helps retain employees, with studies showing 35% improvement among those mentored, and companies with formal memntoring programs having 69% bettter employee retention overall than those that didn’t.
Exernal mentors, those who are outside the company, but are vetted and trusted by management, bring objectivity without the politics and influence of compeing projects.